A Good Environment Sells

Tuesday 7 March, 2006

A pilot project encouraging Real Estate agents to highlight and market the environmental value of property for sale in the Shepparton region was launched today.

The project was initiated by the Department of Sustainability and Environment and Goulburn Broken Catchment Management Authority, with funds provided by the National Action Plan for Salinity and Water Quality.

At the project launch in Toolamba, a manual was released to assist Real Estate agents to identify and market the environmental values of a property.

Real Estate Institute of Victoria President and Shepparton agent Geoff Dobson said that by highlighting environmental values such as a healthy creek or remnant bushland, the market value of a property would increase and appeal to a wider market.

He also said landholders who worked to protect and regenerate the natural environment would be making a long term investment not only for the region but also for themselves.

DSE Benalla Project Officer, Rowhan Marshall said by using the manual, “A Good Environment Sells”, new opportunities for buying and selling properties with conservation values will be created.

“In some cases both prospective buyers and agents are unaware of a property’s environmental value,” Mr Marshall said.

Native grasses on unimproved pasture, intact or regenerating bushland, wetlands and waterways are potentially considered of high conservation value.

The manual provides information on environmental management incentives and organisations, avenues for selling conservation land and Landcare groups. It also provides phrases and terminology to clearly describe environmental values.

The project is a joint initiative between the DSE and the Goulburn Broken Catchment Management Authority. It has the support of the Natural Heritage Trust, the Real Estate Institute of Victoria, Landcare Australia, and Trust for Nature.

Dr Sharman Stone launched the project at “Bessbrook” – McNamara Rd Toolamba.

More information can be found at www.conservationbroker.net.au


For more information contact Anna Humphris at Impress Publicity 58 212 651